AV Magazines

Despite the growth in internet shopping, a lot of people still like to see televisions 'in the flesh' before committing to buy. It makes sense for such an important (and expensive) purchase, as it's good to get a feel for the TV and speak to experts in store. But there are huge advantages to buying your HDTV online. Many so-called in store experts won't have the in-depth knowledge you need to make your choice.

They are usually commission-led, so will guide to you the television that will boost their sales. Even if you go to a specialist store, the chances are that you'll be paying more that you should as shops have overheads to pay. Of course, it's a good idea to check out high street stores as part of your research. That way you'll get an idea of what's on the market, how certain models look, and how they are priced in the shops.

The retail sector of the internet is awash with fraudsters, especially where electronics are concerned, so it's best to stick with well-established companies. Most if not all high street shops will offer a saving if you buy from their website, and there are some reputable firms which operate solely online.

A huge benefit of buying your HDTV over the internet is DSR (Distance Selling Regulation). This is a form of protection which allows you to return the TV within seven working days. Within this time frame you don't need to give a reason for the return, and you'll receive a full refund minus postage costs. All you have to do during this 'cooling off' period is inform the retailer of your decision to return the item. This has to be done in writing for most retailers, but the Dixons Store Group which includes Dixons, PC World and Currys, accept notice by phone and email.

You can only take advantage of DSR when no face to face contact has been made with the. So if you've talked to someone in store, you won't be eligible. Also, DSR only applies to non-business purchases, so make sure you buy from the retailer to customer part of the website, not business to business. If you've bought your HDTV on eBay you won't qualify for DSR unless it was Buy-It-Now.

So if you've been averse to internet shopping for electronics in the past, give it a go for your HDTV purchase. The advantages are huge.