Warner Bros Introduces DivX Downloads
Movie studio giant Warner Bros Entertainment has announced a partnership with DivX enabling online shoppers to buy Warner films in the high quality compressed format for quick access via download with DivX Certified devices.
Initially the service is only available in standard definition from this month, but High-Def content will be introduced later next year, around September. The deal covers all of Warner's titles available for digital distribution including all current films and TV shows as well as the studio's extensive back catalogue.
Commented CEO of DivX inc, the brilliantly named Kevin Hell, 'Warner Bros offers an extremely compelling catalogue of premium, high-quality content enjoyed by consumers all over the world… We're very excited to work together to offer consumers premium content on any DivX device, from the PC to the living room and on the go'. So is this the next major step in the assault of the download market, which many believe will eventually eclipse the DVD market into obscurity, Blu-ray and all? We'll just have to wait and see.
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